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| Don't Get Duped : A Consumer's Guide to Health and Fitness | 
 enlarge | Author: Larry M. Forness
Publisher: Prometheus Books
Category: Book
List Price: $24.98
Buy Used: $0.89
You Save: $24.09 (96%)
New (9) Used (19) from $0.89
Avg. Customer Rating:  3 reviews
Sales Rank: 980525
Media: Paperback
Number Of Items: 1
Pages: 358
Shipping Weight (lbs): 1.1
Dimensions (in): 9 x 6.1 x 0.7
ISBN: 1573929220
Dewey Decimal Number: 613.7
EAN: 9781573929226
ASIN: 1573929220
Publication Date: December 2001
Availability: Usually ships in 1-2 business days
Condition: Former Library book. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!
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| Editorial Reviews:
Product Description
The information in this book could save you money, frustration, embarrassment, and disappointment. It could even save your life! Americans annually spend more than forty billion dollars--needlessly--on vitamins, minerals, herbal concoctions, ergogenic aids, fitness equipment and apparel, and alternative health-care treatments. Dr. Larry M. Forness provides the critical tools to help you evaluate the many health-care and fitness services and products available today. Using actual ads as examples, Forness presents the best ways to keep from ever being duped again by an industry that is rife with deception and ignorance, and also includes specific tips from industry "insiders." The ultimate goal is to make you self-sufficient in appraising industry hype, and to give you the criteria to test real-world results against marketing claims. By judicious use of VIPs--Very Important Points--and concise checklists throughout the book, readers are given the most important facts in a readily usable form. Topics covered include the real meaning of "scientifically proven"; methods for quantitatively analyzing such claims as "more energy" and "improved strength"; fad diets; fitness equipment; aging remedies; abuse of the labels "certified," "registered," and "licensed"; plus an extremely useful glossary. Before you begin yet another weight-loss or fitness program or buy some new health-care product, you owe it to yourself to read what Dr. Forness has to say.
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| Customer Reviews:
Fantastic book on phony health and fitness ads and products! February 14, 2002
4 out of 8 found this review helpful
Finally, somebody lays it on those disgusting admakers and manufacturers who create those obnoxious ads and sell us junk that doesn't work--while promising us the world. This book was not only exceptionally informative, it was fun to read--I couldn't put it down!!! I especially liked the explanation of just why we get "duped," and the devastating analysis the author makes of what--for all the world--seem like totally legitimate ads and why devices and equipment don't work. It's obvious that when you combine a health and fitness expert with a law degree (as Dr. Forness possesses), you get someone who can do the painstaking research it obviously took to write this book. Don't think for a minute you can outsmart the admakers and manufacturers without this book. You won't believe how sneaky they are--and the good doctor proves it over and over again. This book is a real sleeper! It should be on the Book-of-the-Month Club Selection. Everyone needs to get this book.
If you're into fitness, SEE THIS! February 12, 2002
4 out of 5 found this review helpful
If you're into fitness, this book is a must. It provides a wonderful assessment of diet supplements, herbal supplements, weight loss systems, exercise machines, and other health and fitness industry boondoggles. Dr. Forness takes on the advertising and other claims including those in fine print of each of these aspects of the health and fitness industry. He has a wonderful sense of humor that he uses to great effect to devastate the claims of all of those newspaper ads, late night infomercials, and other attempts to make you part with your money in the pursuit of the perfect body. If you are thinking about buying any exercise machine or device from ab-crunchers to exercise machines READ THIS BOOK FIRST. This is probably the first book to take on the billion dollar fitness industry that seems to have gotten a free ride from consumers and consumer watch dogs in the past few years. It's not only a helpful book but it's funny and entertaining at the same time.
Finally the Truth! February 1, 2002
4 out of 5 found this review helpful
I am a health and fitness advocate. finally, someone has written an excellent book about all the fraudulent and misleading ads in the health and fitness industry. the book overflows with the tactics and strategies that advertisers use to separate you from your money, and how the sell you something that never gives the promised results. Dr. Forness is clearly an expert in health and
fitness, and he writes with a great sence of humor, which makes the book easy to read. He provides wonderful, concise explanations of how and why we get played for suckers, how to truly prove if any claims is legitimate, and even illustrates his expertise by showing the actual ads, which he then tears apart. He covers everything from vitamins to minerals to herbal concoctions to ergogenic aids to equipment to apparel and much more. There are excellent checklists to itemize how to keep from getting duped by any ad. Before you even think of buying any health/fitness product GET THIS BOOK! The courious reader will become informed. The reader who does what the aughor says will save money--perhaps a lot of money, and will forever be saved from being frustrated and embarrassed by buying products that don't work as advertised (especially all those 'nutritional supplements' and 'abdominal exercisers' and the like).
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